About Modern Day Landscaping

How Modern Day Landscaping Got Started

From a Fresh Start to the Pee Dee’s Trusted Landscaping Team

Modern Day Landscaping was founded in 2013 by Keith Holloran, who brought years of green industry experience back to the Florence area with a renewed commitment to quality and customer service. Starting from the ground up with a clear vision, Keith built Modern Day Landscaping on a foundation of professionalism, reliability, and genuine care for every property we maintain. Over the past decade, we’ve grown from a small operation to one of the most recognizable names in the Pee Dee region, known for our fleet of branded trucks and commitment to doing the job right every time.

Our Approach to Lawn Care & Landscaping

We believe every property tells a story, and our role is to make sure that story reflects beauty, health, and pride of ownership. Our approach is straightforward: show up on time, communicate clearly, use quality materials and equipment, and never cut corners. We treat every lawn, landscape bed, and tree with the same attention we’d give our own property.

That philosophy extends to how we work with our customers. We listen first, recommend honestly, and follow through completely. Whether we’re installing a French drain system or providing year-round lawn maintenance, we’re there to solve problems and deliver results that last.

Planning the Landscape as One Connected System

The strongest outdoor plans account for how the property works as a whole. Drainage and irrigation influence where lawns and plantings can thrive, while fencing, lighting, fire features, and landscape installation shape how the space looks and functions. Bringing those choices into one conversation helps Pee Dee homeowners identify priorities before moving from routine upkeep to a larger improvement.

Modern Day began its partnership with Lawn & Land Marketing in March 2026 while shaping a website that explains not only what the company offers, but how those services fit together for local homeowners. That collaboration is part of the site’s story: a Pee Dee landscaping company and a green-industry website team organizing complex outdoor decisions into clear, useful paths for visitors.

Why Pee Dee Homeowners Choose Modern Day Landscaping

• Professional Appearance: Our branded fleet of trucks and well-maintained equipment reflects the level of care we bring to your property. When you see us arrive, you know you’re getting a professional crew.
• Comprehensive Service Offerings: From landscape design and installation to lawn care, maintenance, tree services, and irrigation, we handle every aspect of your outdoor space. No need to juggle multiple contractors.
• Track Record of 5-Star Reviews: Our reputation speaks for itself. Customers across Florence, Hartsville, and Darlington consistently recognize us for quality work, responsiveness, and reliability.
• Family-Owned and Locally Committed: We’re not a national franchise. We’re your neighbors, and we’ve invested over a decade building relationships and serving this community.
• Experienced Team: With years of hands-on experience in the Pee Dee’s unique climate and soil conditions, we know what works here. We’ve seen it all, from challenging drainage issues to pest problems to drought-stressed lawns.
• Responsive Communication: When you call or text, you get answers. We stay in touch throughout projects and respond quickly when you need us.
• Quality Materials and Methods: We use proven products, proper techniques, and quality materials. We’re not interested in shortcuts that lead to callbacks or disappointed customers.

Comprehensive Lawn & Landscape Services Across the Pee Dee Region

We’ve structured our services to cover every need a property owner might have, whether residential or commercial. Our core service areas include:

• Landscape Design & Install – From drainage solutions and lighting to sod installation and fire features, we transform outdoor spaces with lasting quality.
• Lawn Care – Complete fertilization programs, weed control, aeration, overseeding, and pest management to keep your turf healthy year-round.
• Landscape Maintenance – Weekly mowing, seasonal cleanups, mulch and pine straw installation, bed maintenance, and pressure washing services.
• Plant & Tree Services – Tree removal, stump grinding, professional trimming and pruning, and plant health care including fertilization and pest control.
• Irrigation Services – Full-service irrigation including design, installation, repairs, seasonal startups, and winterizations to protect your investment.

We’ve built this comprehensive service lineup because we’ve learned that property owners want a single, trusted partner they can call for anything related to their outdoor space. That’s what we’ve become for hundreds of families and businesses across the region.

Rooted in the Pee Dee Community

Florence and the surrounding Pee Dee communities have been good to us, and we’re committed to giving back. We’ve had the privilege of maintaining properties throughout Florence’s established neighborhoods, newer developments around Hartsville, and historic properties in Darlington. Each area has its own character, and we’ve learned the unique needs of properties throughout the region.

Our local expertise matters. We understand how Florence’s clay soils impact drainage. We know which turf varieties thrive in our humid summers. We recognize the seasonal pest pressures that affect lawns and ornamentals in the Pee Dee. We’ve seen how fall armyworms can devastate a lawn in days, and we know exactly when to apply preventative treatments. This isn’t knowledge you get from a textbook, it comes from years of boots-on-the-ground experience right here in this region.

As we look ahead, we’re focused on continuing to serve this community with the same integrity and professionalism that got us here. We’re investing in our team, our equipment, and our training to make sure we’re always delivering the quality our customers expect. Florence and the Pee Dee region will always be home, and we’ll always be here to keep your property looking its absolute best.

Ready to Experience the Modern Day Landscaping Difference?

Whether you need a complete landscape renovation, a reliable lawn maintenance partner, or expert tree care, we’re here to help. Give us a call at (843) 213-6654 or reach out through our contact form. We’d love to talk about your property and show you what professional, reliable service really looks like.